Direct mail syndicators are companies that create marketing and merchandising programs using credit card mailing lists of oil companies, department/retail stores, book clubs, major banking institutions, etc. Consumers may charge their purchases to their credit card, usually with revolving credit privileges.
Each time the list owner contacts the consumer by mail, a sales opportunity is created. A remittance envelope or an insert can help generate hundreds of thousands of dollars in merchandise sales. Each monthly statement becomes a vehicle for including brochures offering a wide variety of merchandise, which the consumer can simply charge to their account.
Duggan & Brown has been supplying merchandise to direct mail syndicators for various programs for over 30 years. We make it our business to stay sensitive to the day-to-day merchandising needs of the syndication industry in both the U.S. & Canada. We help tailor each promotional program to the client’s needs for maximum success. We deliver a marketing and merchandising opportunity, with potentially huge profits to our vendors, and very little upfront investment.
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